NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy

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Material type: Text

TextPublication details: New Delhi Excel India Publishers 2017Description: 412pISBN:

9789386256324

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DDC classification:

658.8 CON

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CON (Browse shelf(Opens below))	Available		M0032691

Total holds: 0

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Previous	658.8 COH The Practice of Marketing Management: Analysis, Planning and Implementation	658.8 CON Connected Marketing: The Viral, Buzz and Word of Mouth Revolution	658.8 CON NICOM 2013 Consumer Behaviour and Emerging Practices in Marketing	658.8 CON NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy	658.8 CRA Marketing for Entrepreneurs: Concepts and Applications for New Ventures	658.8 CRA Marketing Management	658.8 CRA Marketing Management	Next

Section I: Consumer Behavior
1. A Study on Customer Buying Preferences towards Smartphones in Jaipur City / Punam Mishra
2. Customers Susceptibility towards Reference Group: An Empirical Analysis / Sanskrity Joseph, G. K.Deshmukh and S.K.Indurkar
3. Study of Nudge as a Marketing Tool for Improving the Marketing Performance in Passenger Car Market in Urban Maharashtra / Pallavi Mehta and Gupta Manish Ishwardayal
4. Role of Farm Equipment Dealer in Farmer’s Purchase Decision Making Process / Subrat Sahu
5. A Study on Buying Behaviour of Women Regarding Apparel Industry in Ahmedabad / Gurmeet Singh and Kena Shah
6. A Study on Buying Behaviour on Selecting Mobile Services with Special Reference to the Jabalpur City / Sourabh Jain and Sheetal Kaur Ahuja
7. Analysis of Service Quality of Freight Forwarding Industry and its Impact on Consumer Satisfaction / Belur O. Baxi and Harikrishan Chaurasiya
8. Ethnocentrism and Workplace Dynamics / Indu Rao and Rajwinder Kaur

Section II: Brand Management & Digital Marketing
9. Fuzzy Logic Application to Brand Assessment for Smartphones in India / Vivek Bhatt and Shriram Kadiya
10. Boys and their Bikes: Studying the Relationship using Brand Romance, Brand Attitude and Brand Loyalty / K. Navaneethakrishnan and A. S. Sathish
11. Alternate Branding Strategies for Foods Delivery and Discovery Wedsites / Aditya Gopal Kovvali and PriyaKothiyal
12. Online Buying Behavior of Working Women of Indore: With Reference to Clothing & Apparel Sector / Dhanashree Nagar and Kshama Ganjiwale
13. Digital Marketing: A Case Study on Taral Dalal / Shilpa Sawant, Madhavi Mundada and Ritu Mishra
14. Indian e-Commerce and Department of Post: A Win-Win Cpmboination / Nityesh Bhatt and Yogesh Mungra
15. Features Exploration: Analysis of Literature on Search Engine Optimization / Sunita Guru, Riya Shah
16. Usage of Social Media among Housewives / Palak Gadhiya
17. Perceived Riskin Online Shopping within Specific Product Categories / Yash Rathi, Arth Ganatra and Harsh Jhaveri
18. Application of Learning Theories to Mobile Learning in India: An Empirical Study / Jayendra Bharati V. and R. Srikanth
19. Leaving on a Jet Plane: Travel Blogging to Improve Sales / Shilpa Sawant and Urvi Talaty

Section III: Marketing Channel & Cross-Culture Marketing
20. Trend Analysis of Advartisement Expenditure in India / Hatim Fakhruddin Kayumi
21. Interpersonal Relationship with Intermediaries: A Strategic Advantage to Beat Competition / Kriti Sharma and Shikha Bhargava
22. Devising the Pricing Strategy for Nested Markets during Festival Season – A Study Conducted During the Onam Festival in Kerala / Baba Gnanakumer P.
23. Supply Chain Management Practices and its Implications on Firm’s Strategy / Jitendra Nenavani
24. Convergenace of Culture and Social – Enterprises: A Multiple Case Study of Social Enterprises in Boosting the Hand-Embroidery Creative Sector of Gujarat / Vaishali Padhiar and Renuka Garg
25. Cross- Cultural Issues in Marketing / Shrawan Kumar Singh

Section IV: Other Sub Themes of Marketing
26. A Study on the Challenges Facing Small-Scale Women Entrepreneurs: A Case of Madhya Pradesh / Arpan Shrivastava and Sopnamayee Acharya
27. Reaction to MGNREGA’s Advertisement Stimuli: A Fuzzy Perspective / Shriram Kadiya, Sapna Parashar and Vivek Bhatt
28. Sales and Marketing Management Competency Framework: An Integrated Approach to Evaluate and Refine Organizational Performance with Respect to Pharmaceutical Industry in Gujarat / Manasi Parekh
29. Pokemon Go: Leveraging the Game by Marketers / Vinay Sharma, Aditi Malaiya and Vinod M. Lakhwani
30. An Assessment of the Role of Student Satisfaction in Internal Marketing / Manisha Singh
31. Emergence and Evolution of Marketing / Rajnish Jain and Deepak K. Srivastava
32. Challenges and Policy Implications for Marketing Green Bonds / Pawan Kumar Chugan, Yogesh Mungra and Kathak Mehta
33. Determinants of Language in Effective Advertising and Marketing / Monali Chaterjee
34. The Dynamic Relationship Between Macroeconomic Factors and the Bombay Stock Exchange / Rushil Garg and Nikunj Patel
35. Online Grocery Shopping: Trends, Opportunities and Challenges in the Indian Market / Neha Singh and Sanjay Jain

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