UnMarketing: Everything has Changed and Nothing is Different

By:

Stratten, Scott

Contributor(s):

Stratten, Alison

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. 2017 New DelhiEdition: 2nd edDescription: 290pISBN:

9788126568079

Subject(s):

DDC classification:

658.8 STR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 STR (Browse shelf(Opens below))	Available		M0033273

Total holds: 0

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Previous	658.8 STR E-Marketing	658.8 STR E-Marketing	658.8 STR UN Marketing: Stop Marketing. Start Engaging	658.8 STR UnMarketing: Everything has Changed and Nothing is Different	658.8 SUD Integrated Retail Marketing Communication	658.8 SUT Enterprise Marketing Management: The New Science of Marketing	658.8 SWA Advances in Services Marketing and Management: Research and Practice Vol. - 6	Next

1. Introduction
2. Everything Has Changed and Nothing Is Different
3. The Hierarchy of Buying
4. A Word on Experts
5. Trust Gap
6. ROD: Return on Donuts
7. Restaurant That Didn't Get It
8. Cold-Calling
9. Aiming Your Company at the Bottom of the Barrel
10. Pull and Stay
11. Reasons Why Companies Don't Use Social Media
12. Social Media (Social Currency as Well)
13. Twitter versus Facebook versus LinkedIn
14. Social Media Platforming
15. UnPodcasting
16. HARO
17. The Game Has Changed: Immediacy and Relevancy
18. Publicized Customer Service
19. Don't Bank on the Bold
20. Seven Deadly Social Media Sins
21. The Millennials Are Coming
22. How Twitter Changed Scott's Business
23. Tassimo
24. Domino's--Word of Mouth: Mouths Are Moving . . .
25. Naked Pizza
26. Don't Feed the Trolls
27. Social Media for Social Good
28. Your Website--Old School versus New School
29. Your Captcha Is Craptcha
30. Experience Gap
31. Raising and Keeping the Bar High--Cirque
32. Stirring Coffee
33. Using "Stop Start Continue"
34. Zappos
35. Rockport
36. Fresh Books
37. Why You Can't Learn from Millionaires
38. Authenticity and Transparency
39. For Whom the Bell Mobility Tolls
40. Scott's Transparency on Twitter
41. You’re Transparency
42. Affiliates
43. Testimonials
44. Best Sellers
45. Why Being a Work-at-Home Mom Is Bad for Business
46. Hello? Walmart?
47. Idea Creation
48. Idea Delivery
49. Doing In-Person Seminars
50. Tele-Seminars (now Webinars)
51. Viral Marketing
52. Video
53. Be Prepared for Success
54. Undercover UnMarketing
55. Putting It into Practice
56. Lush
57. Trade Shows
58. Social Media at Trade Shows
59. UnNetworking: Why Networking Events Are Evil
60. The Awesomeness of Being a 2.0 Author
61. The UnTour
62. The UnEnd

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