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The Digital Transformation Playbook: Rethink Your Business for the Digital Age

By: Material type: TextTextPublication details: Columbia University Press 2016 New YorkDescription: 278pISBN:
  • 9780231175449
Subject(s): DDC classification:
  • 658.4062 ROG
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1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data into Assets
5. Innovate by Rapid Experimentation
6. Adapt your Value Proposition
7. Mastering Disruptive Business Models

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