Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8 PIE (Browse shelf(Opens below)) | Available | M0033899 |
Part I: Everything has changed, but everything is the same
1. A map for market-led strategic change: using the model without getting lost!
2. The changing world: the new and harsh realities we all face
3. The customer is always right, except when they are wrong: customer satisfaction, customer sophistication and market change
4. The evolution of marketing for a changing world: new ideas win!
End of part cases
Case 1 The price of oil: black gold or can someone find somewhere to store the filthy stuff?
Case 2 Marijuana
is the world going to pot or what?
Case 3 Business and the global obesity epidemic: who made us fat?
Case 4 Privacy: the new product for the 21st century
Part II: Developing value-based strategy
5. Value-based strategy: strategic thinking and thinking strategically about value
6. Market sensing and learning strategy: competitive strength through knowing more
7. Strategic market choices and innovation: where to compete, where not to and what's new
7. Customer value strategy and positioning: what have you got to offer, and how does it make you different to the rest?
8. Strategic relationships and networks: building the infrastructure to deliver the strategy
9. Strategic customer relationships: the very special case in thinking about relationship strategy
Case 5 Uber: a revolution in personal transport or a death trap?
Case 6 Volkswagen and emissions: Hoaxwagen sent to the naughty step
Case 7 Music: we built this city on rock `n' roll, but where's the money now?
Case 8 Reinventing the healthcare business: an apple a day keeps the doctor away, but only if you throw it very hard indeed
Part III: Processes for managing strategic transformation
10. Strategic gaps: the difference between what we want and what we have got
11. Organization and processes for change: building the infrastructure to make it happen
12. Implementation process and internal marketing: making it happen
13. An agenda for market-led strategic change: the last chapter that no one reads
Case 9 Alibaba: Amazon plus eBay plus some
Case 10 Facebook: OK, Mark, very clever, but where's the money?
Case 11 The continuing dilemma for Marks &Spencer: and no jokes about "Has Marks lost its sparks"!
Case 12 Counter-implementation strategy: the anatomy of hate and the tactics of the gutter.
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