Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films and Filmmakers

By:

Barnwell, Robert G

Material type: Text

TextPublication details: New York Routledge 2018Description: 299pISBN:

9781138916456

Subject(s):

Motion pictures - Marketing

DDC classification:

384.80688 BAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	384.80688 BAR (Browse shelf(Opens below))	Available		M0034634

Total holds: 0

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1. Guerrilla branding, marketing & promotion
2. Creating an irresistible brand identity
3. Building an engaged community of friends & fans
4. Marketability vs playability (or How to produce niche-dominating blockbusters)
5. Pitching & networking
6. Key art & posters
7. Teasers & trailers
8. Behind the scenes photos, production stills, videos, interviews & special features
9. IMDb marketing & promotion
10. Social media & video marketing platforms
11. Dedicated film & filmmaker websites
12. Electronic press kits (EPKs) & press books
13. Media relations & public releases
14. Event marketing : premiers, festivals, film markets & other events
15. High-impact low-cost advertising & promotion
16. Distribution

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