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When It Clicks: Field Notes from India's E-Commerce Revolution
Material type:
TextPublication details: Pan Macmillan India 2019 New DelhiDescription: 156pISBN: - 9789386215826
- 381.1420954 PAN
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 9th Floor Reading Zone | General | 381.1420954 PAN (Browse shelf(Opens below)) | Available | M0043028 |
Total holds: 0
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| 381.142 MAC E-Commerce in Regional Small to Medium Enterprises | 381.142 MUT Digital Economies: SMEs and E- Readiness | 381.1420951 ERI Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business | 381.1420954 PAN When It Clicks: Field Notes from India's E-Commerce Revolution | 381.1490973 DIC The United States of Wal - Mart | 381.1490973 SHE Cheap: The High Cost of Discount Culture | 381.17 BUN The Ebay Phenomenon: Business Secrets Behind The World's Hottest Internet Company |
1. Laying ther foundations
2. The IRCTC experience
3. Introducing e-commerce to India’s bricks and mortar economy
4. Ecommerce and the travel trade
5. Makemy trip and yatra: two case studies
6. Some theories on ecommerce
7. Why software projects fail and other lessons
8. Beyond commerce
9. The larger question
10. Conclusions
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