Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love

By:

Robertson, Graham

Material type: Text

TextPublication details: CreateSpace Independent Publishing Platform 2018 California‎Description: 227pISBN:

9781983625886

Subject(s):

Brand

DDC classification:

658.4012 ROB

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4012 ROB (Browse shelf(Opens below))	Available		M0035343

Total holds: 0

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1. Why being a beloved brand matters
2. How to use strategic thinking to help your brand win
3. How to build your brand around your core strength
4. How to build a tight bond with your most cherished consumers
5. How to win the competitive battle for your consumer’s heart
6. Hoe to address your brand situation before you make your next move
7. How to define the ideal target market to build your brand around
8. How to define your brand positioning to help your brand win
9. How to create a brand idea you can build everything around
10. How to use your brand idea to organize everything you do
11. How to build a brand plan everyone can follow
12. How to build your brand’s execution plans
13. How to write a creative brief to set up brilliant execution
14. How to run your brand’s advertising process
15. How to make advertising decisions using our ABC’s model
16. How to make media decisions to break through the cluttered media world
17. How to conduct a deep-dive business review tro uncover brand issues
18. Brand finance 101 to help manage your brand’s profitability

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