Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice

By:

Blackston, Max

Material type: Text

TextPublication details: Routledge Taylor and Francis Group 2018 New YorkDescription: 414pISBN:

9781138039827

Subject(s):

DDC classification:

658.827 BLA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BLA (Browse shelf(Opens below))	Available		M0035399

Total holds: 0

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1. The I-mage Gap
2. The Relational Brand
3. Relationships with Packaged Goods Brands
4. Relationships with Prestige Brands
5. How Brand Relationships Mitigate consumers Risk
6. Relationships with Corporate Brands
7. Universal Brand Relationships
8. Branded relationships and the value of branded Businesses

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