Digital Marketing: Strategic Planning and Integration

By:

Hanlon, Annmarie

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2019 New DelhiDescription: 394pISBN:

9781526426673

DDC classification:

658.8 HAN

LOC classification:

658.8 HAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HAN (Browse shelf(Opens below))	Available		M0035458

Total holds: 0

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Part I: Digital Marketing Essentials
1. The Digital Marketing Landscape
2. The Digital Consumer
Part II: Digital Marketing Tools
3. The Digital Marketing Toolbox
4. Content Marketing
5. Online Communities
6. Mobile Marketing
7. Augmented, Virtual and Mixed Reality
Part III: Digital Marketing Strategy and Planning
8. Audit Frameworks
9. Strategy and Objectives
10. Building the Digital Marketing Plan
11. Social Media Management
12. Managing Resources
13. Digital Marketing Metrics Analytics and Reporting
14. Integrating Improving and Transforming Digital Marketing

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