Innovation in Pricing: Contemporary Theories and Best Practices

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Material type: Text

TextPublication details: Routledge 2018 OxonEdition: 2nd edDescription: 406pISBN:

9781138738270

Subject(s):

Innovation in Pricing

DDC classification:

658.816 INN

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Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.816 INN (Browse shelf(Opens below))	Available		M0035486

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Previous	658.816 DOL Power Pricing: How Managing Price Transforms the Bottom Line	658.816 FLE Value Pricing: How to Maximise Profits Through Effective Pricing Policies	658.816 HOW How to Price Your Products and Services	658.816 INN Innovation in Pricing: Contemporary Theories and Best Practices	658.816 JEN Setting Profitable Prices: A Step-by-step Guide to Pricing Strategy-Without Hiring a Consultant	658.816 NAG The Strategy and Tactics of Pricing: A Guide to Growing More Profitably	658.816 ROI The ROI of Pricing: Measuring the Impact and Making the Business Case	Next

Part I: Introduction
1. Innovation in pricing: introduction
2. Is innovation in pricing your next source of competitive advantage?
Part II: Innovation in Organizing the Pricing function
3. The organizational design of the pricing function in firms: a center-led management approach
4. Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry
5. CEO championing of pricing and the impact on firm performance
6. Who is in charge of value? The emerging role of Chief Value Officer
7. Interview: how a vice president of value can drive profits in B2B
8. B2B pricing systems: proving ROI
Part III: Innovation in Pricing Strategy
9. Ten considerations for your pricing model innovation process
10. Effective pricing strategies in B2B markets
11. Why segmentation matters
12. The five fundamental value factors
13. Pricing processes in fast-paced business-to-business settings
14. Pricing due diligence in the mergers and acquisition process
15. Busting the four fatal myths in pricing
16. Creating, calculating and communicating customer value: how compares can set premium prices that customers are willing and able to pay
17. Pricing strategies for recessionary times
Part IV: Innovation in Pricing tactics
18. Using economic value communication to bend business-to-business buyers’ value perceptions
19. Value: distilling the essence
20. Innovation in estimating willingness to pay
21. Cross-functional collaboration in value-based pricing
22. Winning on the margin: the B2B value imperative
Part V: Psychological aspects of pricing
23. Behavioral aspects of pricing
24. Ben Lowe, Julian Lowe and David Lynch
Part VI: The next frontier
25. Research on odd prices: dead end or field of potential innovation?

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