Conducting Focus Groups for Business and Management Students

By:

Oates, Caroline J

Contributor(s):

Alevizou, Panayiota J

Material type: Text

TextSeries: Mastering Business Research MethodsPublication details: Sage Publications India Pvt. Ltd. 2018 New DelhiDescription: 90pISBN:

9781473948228

Subject(s):

Business - Research - Methodology

DDC classification:

001.42 OAT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	001.42 OAT (Browse shelf(Opens below))	Available		M0035616

Total holds: 0

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Previous	001.42 NEW An Introduction to Research, Analysis and Writing: Practical Skills for Social Science Students	001.42 NOR International Qualitative Analysis: Systems Method for Qualitative Research	001.42 OAT Researching Information Systems and Computing	001.42 OAT Conducting Focus Groups for Business and Management Students	001.42 OLE The Essential Guide to Doing Research	001.42 OLE Workplace Research: Conducting Small-Scale Research in Organizations	001.42 OLI Writing Your Thesis	Next

1. Introduction
2. Understanding Focus Groups
3. Basic Components of Focus Groups
4. Conducting Focus Groups
5. Examples of Focus Groups
6. Conclusions

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