Applied Strategic Marketing: A Step by Step Approach

By:

Alsem, Karel Jan

Material type: Text

TextPublication details: Routledge 2019 OxonDescription: 424pISBN:

9781138332089

Subject(s):

Marketing

DDC classification:

658.802 ALS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 ALS (Browse shelf(Opens below))	Available		M0035969

Total holds: 0

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Part 1 Introduction and marketing planning
1. The essence of marketing
2. The strategic marketing planning process
Part II: Situation analysis
3. Mission value strategies, and market definition
4. Internal analysis
5. Customer analysis
6. Industry analysis
7. Competitor analysis
8. Analysis of distribution and suppliers
9. SWOT analysis
Part III: Corporate decisions and marketing decision
10. Corporate objectives and strategies
11. Marketing objectives and marketing strategies
Part IV: Implementation
12. Product, price, place
13. Marketing communication
14. Organization and implementation of marketing

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