Philosophy of Marketing Vol. 2: General Theory and the Realism Versus Relativism Debates

Contributor(s):

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2014 New DelhiDescription: 262pISBN:

9781446274910

Subject(s):

SAGE Library in Marketing

DDC classification:

658.8 PHI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 PHI (Browse shelf(Opens below))	Not For Loan		M0036168

Total holds: 0

VOLUME II: GENERAL THEORY AND THE REALISM VERSUS RELATIVISM DEBATES

Marketing, General Theory And Generalizations
17. General Theories and the Fundamental Esplanade of Marketing
18. Empirical Generalizations, Theory and Method
19. The Contingency Approach:Its Foundations and Relevance to Theory-Building and Research in Marketing
20. Revisiting the Structural Framework for Marketing Management
21. Middle-Range Theory Construction of the Dynamics of Organizational Marketing-Buying Behavior
22. Designing Research with In-Built Differentiated Replications

Truth, Realism And Relativism In Marketing
23. Current Issues in the Philosophy of Science: Implications for Marketing Theory - A Panel Discussion
24. Marketing, Scientific Progress and Scientific Method
25. Truth in Marketing Theory and Research
26. On Method in Consumer Research
27. Marketing: A Critical-Realist Approach
28. Modern Truth and Postmodern Incredulity: A Hermeneutic Deconstruction of the Meta-Narrative of 'Scientific Truth' in Marketing Research

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