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Marketing Ethics Vol 4: Ethical issues in Marketing

Contributor(s): Material type: TextTextSeries: SAGE Library of MarketingPublication details: SAGE Publication India Pvt. Ltd. 2012 New DelhiDescription: 451pISBN:
  • 9781446208106
Subject(s): DDC classification:
  • 658.848 MAR
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book NIMA Knowledge Centre 6th Floor Silence Zone Reference 658.848 MAR (Browse shelf(Opens below)) Not For Loan M0036179
Total holds: 0

Volume VI: Ethical Issues In Marketing
55. The Image of Advertising Truth: Is Being Truthful Enough?
56. Marketing, Ethics, and Morality
57. Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility
58. Consumer Online Privacy: Legal and Ethical Issues
59. Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
60. A Method for Evaluating the Ethics of Fear Appeals
61. A Framework for Personal Selling and Sales Management Ethical Decision Making
62. Marketing and the Notion of Well-Being
63. Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?
64. Deception in marketing research: Ethical, Methodological, and Disciplinary Implications
65. What Consumerism Means for Marketers
66. The Morality (?) of Advertising
67. Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations
68. An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective
69. Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
70. The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
71. Ethical Issues in Marketing Strategy and Implementation
72. Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
73. Ethics and Public Policy Implications of Research on Consumer Well-Being
74. Ethics in Marketing Research: Their Practical Relevance
75. The role of religiosity in business and consumer ethics: A review of the literature

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