Promotion in the Merchandising Environment

By:

Swanson, Kristen K

Contributor(s):

Everett, Judith C

Material type: Text

TextPublication details: New York Fairchild Books 2016Edition: 3rd edDescription: 417pISBN:

9781628921571

Subject(s):

Fashion merchandising

DDC classification:

658.8 SWA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 SWA (Browse shelf(Opens below))	Available		M0042988

Total holds: 0

Part I: Introduction To Promotion
1. Promotion and How It Works
2. Consumer Behavior
3. Creative Process in Promotion
4. Fashion Forecasting
Part II: Promotion Preparation
5. Promotion Organization
6. Promotion Planning and Budgeting
Part III: Media
7. Traditional Media
8. New Media
Part IV: Promotion Mix
9. Advertising
10. Direct Marketing and Sales Promotion
11. Public Relations
12. Personal Selling
13. Fashion Shows and Special Events
14. Visual Merchandising

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