Principles of Marketing

By:

Kotler, Philip

Contributor(s):

Armstrong, Gary

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2006Edition: 11th edDescription: 671pISBN:

9788177581072

Subject(s):

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 KOT (Browse shelf(Opens below))	Not For Loan		P0002775
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 KOT (Browse shelf(Opens below))	Available		P0002774

Total holds: 0

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Previous	658.8 CHA Pharmaceutical Marketing in India	658.8 JOS Sell Like a Great Man, Give Service Like a Madman	658.8 KOT Marketing Management: A South Asian Perspective	658.8 KOT Principles of Marketing	658.8 NEW New Age Marketing: Emerging Realities	658.802 AND The Longer Long Tail: How Endless Choice is Creating Unlimited Demand	658.802 PRI Principles of Pharmaceutical Marketing	Next

For the Principles of Marketing Course. The comprehensive, classic principles test that in its new edition incorporates a customer value framework to tie together marketing concepts for students. Contents 1. DEFINING MARKEGING AND THE MARKETING PROCESS. 2. UNDERSTANDING THE MARKETPLACE AND CONSUMERS. 3. DESIGNING A CUSTOMER DRIVEN STRATEGY AND MARKEGING MIX. 4. EXTENDING MARKETING.

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