Advertising Management: Concepts and Cases

By:

Mohan, Manendra

Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1989Description: 418pISBN:

9780074517802

Subject(s):

Management

DDC classification:

659.1 MOH

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 MOH (Browse shelf(Opens below))	Available		T01532
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 MOH (Browse shelf(Opens below))	Available		T0001532

Total holds: 0

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Previous	620.112 JIN Strength of Materials Part - 1	620.112 MUB Experimental Strength of Materials	621.183076 ELO Standard Boiler Room : Questions and Answers	659.1 MOH Advertising Management: Concepts and Cases

Advertising-Its Purpose and Function; Economic and Social Implications of Advertising; Marketing Mix; Process; Strategy Planning and Organization; Appropriation; Creative Strategy; Creative Execution and Judgement; Media Decisions; Other Promotional Media and Methods; Evaluation of Advertising Effectiveness; Advertising Agency Functions, Selection and Coordination; Industrial Advertising; Institutional Advertising; Non-Commercial Advertising; Future of Advertising in Developing Countries

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