The 10 Trillion Prize: Captivating the Newly Affluent in China and India

By:

Silverstein, Michael J

Contributor(s):

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2012Description: 314pISBN:

9781422187050

Subject(s):

DDC classification:

658.840951 SIL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.840951 SIL (Browse shelf(Opens below))	Available		M0029036

Total holds: 0

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Consumption in China and India: the dawn of a golden age The new revolutionaries: the rise of the middle classes The boom of the superrich: the millionaires (and billionaires) The next -but-one billion: the future of the left-behinds Finding the new consumer: the urban centers and rural communities The power of the purse: the new female consumers Food and drink: acquired tastes: cookies, wine, whiskey and tea House and home: the "des res," furniture and the fridge Luxury: trading up in China and India: fast cars, watches, and catwalk clothes Digital life: Netizens, e-shoppers, and the new Internet giants Education : the escalator to higher-paying jobs Paisa vasool: how to captivate the newly affluent in China and India The boomerang effect: the global impact of the race for resources Fast forward: doing business and the accelerator mind set The BCG playbook: practical strategies for winning over new consumers in China and India A letter to the next generation: renewal and the American dream Worlds of difference: the regions of China and India Risks and the hit-the-wall scenario: how to manage volatility.

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