The Advertising Agency Audit: A Three-Part Guide to Auditing Your Advertising Agency, Evaluating New Agencies and Establishing Effective In-House Disciplines

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Material type: Text

TextPublication details: Cambridge Cambridge Strategy Publications Ltd. 2003Description: 145pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 FAR (Browse shelf(Opens below))	Available		M16250

Total holds: 0

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Previous	659.1 DUS Then We Set His Hair on Fire: Insights and Accidents From a Hall-of-Fame Career in Advertising	659.1 EAR The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy	659.1 EAR Welcome to the Creative Age: Bananas, Business and the Death of Marketing	659.1 FAR The Advertising Agency Audit: A Three-Part Guide to Auditing Your Advertising Agency, Evaluating New Agencies and Establishing Effective In-House Disciplines	659.1 FAR How to Produce Successful Advertising	659.1 FAR How to Produce Successful Advertising: A Guide to Strategy Planning and Targeting	659.1 FLE How to Capture the Advertising High Ground	Next

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