Advertising and the Mind of the Consumer: What Works, What doesn't and why

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Material type: Text

TextPublication details: Australia Allen and Unwin 2004Edition: 2nd edDescription: 326pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 SUT (Browse shelf(Opens below))	Available		M0017458

Total holds: 0

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Previous	659.1 SON Advertising	659.1 SUG The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters	659.1 SUT Advertising and the Mind of the Consumer: What Works, What doesn't and why	659.1 SUT Advertising and the Mind of the Consumer: What Works, What doesn't and why	659.1 TEL Effective Advertising: Understanding When, How and Why Advertising Works	659.1 TOW Advertising: Business 2000	659.1 VAR Advertising Management	Next

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