Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Material type: Text

TextPublication details: Fort Worth The Dryden Press 2000Edition: 2nd edDescription: 371pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 PAR (Browse shelf(Opens below))	Available		M14110

Total holds: 0

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Previous	659.1 NIX Advertising Cultures: Gender, Commerce and Creativity	659.1 OAK And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials	659.1 OGI Ogilvy on Advertising	659.1 PAR Advertising Campaign Strategy: A Guide to Marketing Communication Plans	659.1 PER Strategic Advertising Management	659.1 PER Strategic Advertising Management	659.1 PLU The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation	Next

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