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Advertising Principles: Choice, Challenge Change

By:

Bergh, Bruce G. Vanden

Contributor(s):

Katz, Helen

Material type: Text

Text

TextPublication details: USA NTC Business Books 1999Subject(s):

Advertising

DDC classification:

659.1 BER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 BER (Browse shelf(Opens below))	Withdrawn		M04747

Total holds: 0

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Previous	659.1 BAT Advertising Management	659.1 BEL Advertising and Promotion: An Integrated Marketing Communications Perspective	659.1 BEL Advertising and Promotion: An Integrated Marketing Communications Perspective	659.1 BER Advertising Principles: Choice, Challenge Change	659.1 BER Entrepreneur Magazine: Successful Advertising for Small Businesses	659.1 BHA Advertising and Marketing in Rural India	659.1 BOO Display Advertising: An Hour a Day	Next

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