Advertising, Promotion and Other Aspects of Integrated Marketing Communications

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Material type: Text

TextPublication details: New Delhi Cengage Learning Pvt. Ltd. 2010Edition: 8th edDescription: 668pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 SHI (Browse shelf(Opens below))	Available		M0027452

Total holds: 0

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Previous	659.1 SHA Advertising: Planning and Implementation	659.1 SHA Advertising: Planning, Implementation and Control	659.1 SHE Controversies in Contemporary Advertising	659.1 SHI Advertising, Promotion and Other Aspects of Integrated Marketing Communications	659.1 SIN Web Advertising and Online Marketing: Technologies and Strategies for E-Marketing	659.1 SMI Breaking into Advertising: How to Market Yourself Like a Professional	659.1 SON Advertising	Next

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