Authenticity: What Consumers Really Want

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Material type: Text

TextPublication details: Boston Harvard Business Review Press 2007Description: 299pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8343 GIL (Browse shelf(Opens below))	Available		M0022784

Total holds: 0

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Previous	658.8342 WIL Consumer Behavior	658.8343 FOR The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference	658.8343 FRE One Billion Shoppers: Accessing Asia's Consuming Passions and Fast-Moving Markets - After the Meltdown	658.8343 GIL Authenticity: What Consumers Really Want	658.8343 HAR Harvard Business Review on Increasing Customer Loyalty	658.8343 MAR The Consumer Mind: Brand Perception and the Implications for Marketers	658.8343 PAS Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand	Next

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