B2B Brand Management: with the Cooperation of Ines Michi

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Material type: Text

TextPublication details: New York Springer Berlin Heidelberg 2006Description: 357p. with 76 Figuers and 7 TablesISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KOT (Browse shelf(Opens below))	Available		M0022496

Total holds: 0

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Previous	658.827 KNI The Brand Management Audit: A Six-Step Approach to Evaluating the Business Performance of Any Brand and its Importance to Your Company	658.827 KOC The World's Greatest Brand	658.827 KOR Brand Society: How Brands Transform Management and Lifestyle	658.827 KOT B2B Brand Management: with the Cooperation of Ines Michi	658.827 KOT Ingredient Branding: Making the Invisible Visible	658.827 KUM Brand Management: Text and Cases	658.827 KUM Managing Indian Brands: Marketing Concepts and Strategies	Next

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