The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

By:

Grant, John

Material type: Text

TextPublication details: England John Wiley & Sons Ltd. 2006Description: 310pISBN:

9780470027516

Subject(s):

Brand Management

DDC classification:

658.827 GRA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 GRA (Browse shelf(Opens below))	Available		M0025638

Total holds: 0

Sect. I. Brand theory revisited -- 1. Challenges to the old model of branding -- 2. A new theory of branding -- 3. The trouble with trends -- 4. Strategy : finding a cultural logic -- Sect. II. A typology of brand ideas -- Building your molecule : 32 brand elements -- 1. New traditions -- 2. Belief systems -- 3. Time -- 4. Herd instincts -- 5. Connecting -- 6. Luxury -- 7. Provocative -- 8. Control -- Sect. III. Developing brand strategies -- Developing new brand ideas in practice.

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