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Brand Management

By:

Chaurasia, Harish

Material type: Text

TextPublication details: New Delhi Rajat Publication 2008Description: 285pISBN:

8178803296

Subject(s):

Brand Management

DDC classification:

658.827 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 CHA (Browse shelf(Opens below))	Available		M0023191

Total holds: 0

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Foundations of Brand Management Meaning of Brands Corporate Branding Classic Branding Effective Branding Brand Strategy Catalysts for Branding Language of Branding Brand Development Brand Valuation Brand Equity Brand Sense Global Branding Multiple Channel Branding Measuring Brand Personality Customer Equity Marketing

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