Commoditization and the Strategic Response

By:

Holmes, Andrew

Material type: Text

TextPublication details: England Gower Publishing Limited 2008Description: 223pISBN:

9780566087431

Subject(s):

Economic

DDC classification:

338.02 HOL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	338.02 HOL (Browse shelf(Opens below))	Available		M0025550

Total holds: 0

Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the Internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us?

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