Amazon cover image
Image from Amazon.com

Consumer Behavior

By: Contributor(s): Material type: TextTextPublication details: New Delhi Cengage Learning Pvt. Ltd. 2010Edition: 5th edDescription: I-36ISBN:
  • 9780324834277
Subject(s): DDC classification:
  • 658.8342 HOY
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8342 HOY (Browse shelf(Opens below)) Available M0027541
Total holds: 0

AN INTRODUCTION TO CONSUMER BEHAVIOR. Understanding Consumer Behavior. THE PSYCHOLOGICAL CORE. Motivation, Ability, and Opportunity. Exposure, Attention, and Perception. Knowledge and Understanding. Attitudes and Emotion Based on High Consumer Effort. Attitudes and Emotion Based on Low Consumer Effort. Memory and Retrieval. THE PROCESS OF MAKING DECISIONS. Problem Recognition and Information Search. Judgment and Decision Making Based on High Consumer Effort. Judgment and Decision Making Based on Low Consumer Effort. Post-Decision Processes. THE CONSUMER'S CULTURE. Consumer Diversity. Social Class and Household Influences. Psychographics: Values, Personality, and Lifestyles. Social Influences on Consumer Behavior. CONSUMER BEHAVIOR OUTCOMES. Adoption of, Resistance to, and Diffusion of Innovations. Symbolic Consumer Behavior. Ethics and the Dark Side of Consumer Behavior and Marketing.

There are no comments on this title.

to post a comment.
© 2025 by NIMA Knowledge Centre, Ahmedabad.
Koha version 24.05