Consumer Behavior
Material type:
TextPublication details: New Delhi Cengage Learning Pvt. Ltd. 2010Edition: 5th edDescription: I-36ISBN: - 9780324834277
- 658.8342 HOY
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 HOY (Browse shelf(Opens below)) | Available | M0027541 |
Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| 658.8342 GUP Consumer Behavior: Dynamics of Building Brand Equity | 658.8342 HAW Consumer Behavior: Implications for Marketing Strategy | 658.8342 HOY Consumer Behavior | 658.8342 HOY Consumer Behavior | 658.8342 IND The Indian Consumer: A Changing Profile | 658.8342 IND Indian Consumers: Emerging Trends | 658.8342 JOH Household Behaviour: Consumption, Income and Wealth |
AN INTRODUCTION TO CONSUMER BEHAVIOR. Understanding Consumer Behavior. THE PSYCHOLOGICAL CORE. Motivation, Ability, and Opportunity. Exposure, Attention, and Perception. Knowledge and Understanding. Attitudes and Emotion Based on High Consumer Effort. Attitudes and Emotion Based on Low Consumer Effort. Memory and Retrieval. THE PROCESS OF MAKING DECISIONS. Problem Recognition and Information Search. Judgment and Decision Making Based on High Consumer Effort. Judgment and Decision Making Based on Low Consumer Effort. Post-Decision Processes. THE CONSUMER'S CULTURE. Consumer Diversity. Social Class and Household Influences. Psychographics: Values, Personality, and Lifestyles. Social Influences on Consumer Behavior. CONSUMER BEHAVIOR OUTCOMES. Adoption of, Resistance to, and Diffusion of Innovations. Symbolic Consumer Behavior. Ethics and the Dark Side of Consumer Behavior and Marketing.
There are no comments on this title.