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Consumer Behavior: Dynamics of Building Brand Equity
Material type:
TextPublication details: New Delhi New Century Publications 2005Description: 292pISBN: - 9788177080940
- 658.8342 GUP
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 GUP (Browse shelf(Opens below)) | Available | M0019907 |
Total holds: 0
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| 658.8342 GAB The Unmanageable Consumer: Contemporary Consumption and its Fragmentations | 658.8342 GAU Consumer Behaviour: Text and Cases | 658.8342 GLO Global Consumer Behavior | 658.8342 GUP Consumer Behavior: Dynamics of Building Brand Equity | 658.8342 HAW Consumer Behavior: Implications for Marketing Strategy | 658.8342 HOY Consumer Behavior | 658.8342 HOY Consumer Behavior |
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