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The Culting of Brands: When Customers Become True Believers
Material type:
TextPublication details: New York Penguin Books 2004Description: 230pISBN: - 9781591840275
- 658.827 ATK
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 ATK (Browse shelf(Opens below)) | Available | M0017347 |
Total holds: 0
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| 658.827 ANH Brand New Justice: The Upside of Global Branding | 658.827 ARN The Handbook of Brand Management | 658.827 ARV Brands - Meaning and Value in Media Culture | 658.827 ATK The Culting of Brands: When Customers Become True Believers | 658.827 BAT Asian Branding: A Great way to Fly | 658.827 BAT Brand Meaning | 658.827 BEY Beyond Branding: How the New Values of Transparency and Integrity Changing World of Brands |
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