Essentials of Services Marketing: Concepts, Strategies and Cases

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Material type: Text

TextPublication details: Singapore Thomson Asia Pte. Ltd. 2002Edition: 2nd edDescription: 569pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.805 HOF (Browse shelf(Opens below))	Available		M14746

Total holds: 0

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Previous	658.805 GRO Service Management and Marketing: A Customer Relationship Management Approach	658.805 HOF Essentials of Services Marketing	658.805 HOF Essentials of Services Marketing: Concepts, Strategies and Cases	658.805 HOF Essentials of Services Marketing: Concepts, Strategies and Cases	658.805 HOF Services Marketing: Concepts, Strategies and Cases	658.805 JAI Modern Marketing of Services: Principles and Techniques	658.805 KAS Services Marketing Management: A Strategic Perspective	Next

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