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FCB-ULKA Brand Building Advertising: Concepts and Cases

By:

Parameswaran, M. G

Material type: Text

Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2001Description: 212pISBN:

9780074633380

DDC classification:

658.827 PAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.827 PAR (Browse shelf(Opens below))	Not For Loan		M16037
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 PAR (Browse shelf(Opens below))	Checked out	10/01/2004	M11998

Total holds: 0

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Previous	658.827 JOH Branding: In Five and a Half Steps - With Over 900 Illustrations	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity	658.827 PAR FCB-ULKA Brand Building Advertising: Concepts and Cases	658.827 SEN Brand Positioning: Strategies for Competitive Advantage	658.827 SUP Superbrands: An Insight into 101 of India's Strongest Brands Vol. - 1	658.827 SUP Superbrands: An Insight into Some of India's Strongest Consumer Brands Vol. 2	Next

MC0393 & MC0555

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