The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

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TextPublication details: Masscheusetts Harvard Business School Press 2012Description: 222pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 LEE (Browse shelf(Opens below))	Available		M0028137

Total holds: 0

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Previous	658.8342 KAR Consumer Behavior and Managerial Decision Making	658.8342 KHA Consumer Behaviour	658.8342 KUM Conceptual Issues in Consumer Behaviour: The Indian Context	658.8342 LEE The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset	658.8342 LEM Being the Shopper: Understanding the Buyer's Choice	658.8342 LIN Shopper, Buyer and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications	658.8342 LOU Consumer Behavior: Concepts and Applications	Next

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