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How Brands Become Icons: The Principles of Cultural Branding
Material type:
TextPublication details: Boston Harvard Business Review Press 2004Description: 265pISBN: - 9781578517749
- 658.827 HOL
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 HOL (Browse shelf(Opens below)) | Available | M0019119 |
Total holds: 0
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| 658.827 HEN Road to Brand Equity: Concepts Strategic Cases | 658.827 HIL Infinite Asset Managing Brands to Build New Value | 658.827 HOL Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands | 658.827 HOL How Brands Become Icons: The Principles of Cultural Branding | 658.827 HOP Counterfeiting Exposed: Protecting Your Brand and Customers | 658.827 IN In-Film Advertising: Brand Positioning Strategy | 658.827 IND Beyond Branding |
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