Inclusive Branding: The Why and How of a Holistic Approach to Brands

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TextPublication details: New York Palgrave Macmillan 2002Description: 210pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SCH (Browse shelf(Opens below))	Available		M15877

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Previous	658.827 SCH Brand Babble: Sense and Nonsense about Branding	658.827 SCH Corporate Branding: Purpose/People/Process	658.827 SCH Handbook of Strategic Brand Communication Campaigns	658.827 SCH Inclusive Branding: The Why and How of a Holistic Approach to Brands	658.827 SCH Marketing Aesthetics: The Strategic Management of Brands, Identity and Image	658.827 SCH Marketing Aesthetics: The Strategic Management of Brands, Identity and Image	658.827 SCH Strategic Brand Communication Campaigns	Next

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