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The Innovation Playbook: A Revolution in Business Excellence

By: Material type: TextTextPublication details: New Jersey John Wiley & Sons Inc. 2011Description: 243pISBN:
  • 9780470637968
Subject(s): DDC classification:
  • 658.4063 WEB
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oForeword. oAcknowledgments. WHAT'S WRONG WITH INNOVATION TODAY. The New Economy: Different for Good. The Wheels Keep Falling Off. The Danger of Safety. What's Mything in Innovation Today. INNOVATING YOUR WAY TO BUSINESS EXCELLENCE. Anatomy of an Innovation Superstar. Creating Net Customer Value. Carpet Time. The Real Open Innovation Framework. Creating a (Digital) Innovation Culture.

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