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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership by Dariush Rafinejad

By: Rafinejad, Dariush.
Material type: materialTypeLabelBookPublisher: USA J. Ross Publishing 2007Description: 403p.ISBN: 9781932159707.Subject(s): New Products - Marketing | Product ManagementDDC classification: 658.503
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