Integrated Advertising, Promotion and Marketing Communications

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Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2003Edition: 2nd edDescription: 538pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 CLO (Browse shelf(Opens below))	Available		M15927

Total holds: 0

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Previous	659.1 CHU Advertising, Sales and Promotion Management	659.1 CHU Foundations of Advertising: Theory and Practice	659.1 CLA The Handbook for Media Handling	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 COO The Discourse of Advertising	659.1 DAV Advertising Research: Theory and Practice	Next

MC0539

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