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Marketing: A Critical Introduction

By: Material type: TextTextPublication details: London Sage Publications 2009Description: 186pISBN:
  • 9781412911498
Subject(s): DDC classification:
  • 658.8 HAC
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Marketing Studies
The Critical Standpoint
Origins and Institutions of Marketing Studies
Marketing Studies and Managerial Ideology
The Marketing Mix and the Challenge of Cultural Branding
The Strategy Discourse and Marketing Studies
Research, Theory and Resistance in Marketing Studies
The `Real World' of Marketing as Literary Construction
Consumer Rationality, Critical Theory and Ethics
Three Issues for a Critical Marketing Study

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