Marketing: An Introduction

By:

Masterson, Rosalind

Contributor(s):

Pickton, David

Material type: Text

TextPublication details: London Sage Publications 2010Edition: 2nd edDescription: 508pISBN:

9781849205719

Subject(s):

Marketing

DDC classification:

658.8 MAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 MAS (Browse shelf(Opens below))	Available		M0027454

Total holds: 0

PART ONE: THIS IS MARKETING Marketing Today The Marketing Environment PART TWO: MAKING SENSE OF MARKETS Buyer Behaviour Market Segmentation, Targeting and Positioning Marketing Research PART THREE: THE MARKETING MIX Product Service Products Promotion (Marketing Communications) Place Price PART FOUR: MANAGING MARKETING Building Brands Using the Marketing Mix Marketing Planning

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