Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory

By:

Hunt, Shelby D

Material type: Text

TextPublication details: Chennai Yes Dee Publishing Pvt Ltd 2010Description: 490pISBN:

9789380381176

Subject(s):

DDC classification:

658.8001 HUN

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8001 HUN (Browse shelf(Opens below))	Available		M0029339

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 YES Marketing Communications Strategy 1998-99	658.8 YOU The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business	658.8 ZIK The Power of Marketing: Creating and Keeping Customers in an E-Commerce World	658.8001 HUN Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory	658.8001 SHA Neuromarketing: A Peep into Customers' Minds	658.80019 LAK Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know	658.800285 HAG Net Worth: Shaping Markets When Customers Make the Rules	Next

On the marketing discipline On the morphology of explanation Explanation : issues and aspects On the morphology of scientific laws Scientific laws : issues and aspects On the morphology of theory Theory : issues and aspects On scientific realism and marketing research On science/nonscience, qualitative methods, and marketing research On truth and marketing research.

There are no comments on this title.

to post a comment.