Multichannel Marketing: Metrics and Methods for on and Offline Success

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Material type: Text

TextPublication details: Indianapolis Wiley Publishing, Inc. 2008Description: 288pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 ARI (Browse shelf(Opens below))	Available		M0024694

Total holds: 0

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Previous	658.8708 TAU The Franchising Audit: A Complete Self-Assessment Framework to Measure the Likely Success of an Existing or Planned Franchise Initiative	658.8708 WEB An Introduction to Franchising	658.872 AAK The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change	658.872 ARI Multichannel Marketing: Metrics and Methods for on and Offline Success	658.872 BAG Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take any Organization to the Level	658.872 BAR Social Media Marketing: A Strategic Approach	658.8720 BEC Mobile Marketing for Dummies	Next

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