The New Road to Successful Advertising: How to Integrate Image and Response

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Material type: Text

TextPublication details: Chicago Bonus Books, Inc 1991Description: 213pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 NEL (Browse shelf(Opens below))	Available		M03118

Total holds: 0

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Previous	659.1 MOO Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising	659.1 MOR Creative Advertising: Theory and Practice	659.1 MUR Advertising: An IMC Perspective	659.1 NEL The New Road to Successful Advertising: How to Integrate Image and Response	659.1 NEW Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi and Saatchi	659.1 NIX Advertising Cultures: Gender, Commerce and Creativity	659.1 OAK And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials	Next

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