Persuasion: Reception and Responsibility

By:

Larson, Charles U

Material type: Text

TextPublication details: New Delhi Cengage Learning Pvt. Ltd. 2010Edition: 12th edDescription: 449pISBN:

9780495800125

Subject(s):

DDC classification:

153.852 LAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	153.852 LAR (Browse shelf(Opens below))	Available		M0027374

Total holds: 0

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THEORETICAL PREMISES. Persuasion in Today's Changing World. Perspectives on Ethics in Persuasion. Traditional and Humanistic Approaches to Persuasion. Social Scientific Approaches to Persuasion. The Making, Use, and Misuse of Symbols. Tools for Analyzing Language and Other Persuasive Symbols. IDENTIFYING PERSUASIVE FIRST PREMISES. Psychological or Process Premises: The Tools of Motivation and Emotion. Content or Logical Premises in Persuasion. Cultural Premises in Persuasion. Nonverbal Messages in Persuasion. APPLICATIONS OF PERSUASIVE PREMISES. The Persuasive Campaign or Movement. Becoming a Persuader. Modern Media and Persuasion. The Use of Persuasive Premises in Advertising and IMC.

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