Product Management in India

By:

Majumdar, Ramanuj

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2007Edition: 3rd edDescription: 430pISBN:

9788120333833

Subject(s):

Production Management

DDC classification:

658.5 MAJ

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.5 MAJ (Browse shelf(Opens below))	Available		M0023540

Total holds: 0

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Previous	658.5 LUB Just-in-Time Manufacturing: An Aggressive Manufacturing Strategy	658.5 MAH The New Manufacturing Architecture	658.5 MAJ Product Management in India	658.5 MAJ Product Management in India	658.5 MAN Managing Business Process Flows	658.5 MAN Production and Operations Management	658.5 MAN Production and Operations Management	Next

MC0809 Part I: The Macro Perspective 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management - A Preview Part II: Product Management- The Conceptual Issue 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: Product Market Analysis 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passengers Cars 33. Marketing Challenges

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