Product Management in India
Material type:
- 9788120333833
- 658.5 MAJ
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.5 MAJ (Browse shelf(Opens below)) | Available | M0023540 |
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658.5 LUB Just-in-Time Manufacturing: An Aggressive Manufacturing Strategy | 658.5 MAH The New Manufacturing Architecture | 658.5 MAJ Product Management in India | 658.5 MAJ Product Management in India | 658.5 MAN Managing Business Process Flows | 658.5 MAN Production and Operations Management | 658.5 MAN Production and Operations Management |
MC0809 Part I: The Macro Perspective 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management - A Preview Part II: Product Management- The Conceptual Issue 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: Product Market Analysis 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passengers Cars 33. Marketing Challenges
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