[re]inventing the Brand: Can Top Brands Survive the New Market Realities?

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Material type: Text

TextPublication details: London Kogan Page Limited 2001Description: 234pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KAP (Browse shelf(Opens below))	Available		M14623

Total holds: 0

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Previous	658.827 KAP Brand Switch	658.827 KAP The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP [re]inventing the Brand: Can Top Brands Survive the New Market Realities?	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KEL Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management	658.827 KEL Strategic Brand Management: Building, Measuring and Managing Brand Equity	Next

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