Stoking Your Innovation Bonfire

Foreword
Acknowledgments
Introduction
About the Companion Web Site
PART I Setting the Stage
Chapter 1 Blinded by the Light: Vision Blockages
Overview
Innovation Vision Example (Alcatel-Lucent)
Innovation Vision Example (Kuwait Petroleum Corporation)
There Is No Single Innovation Vision
Innovation Vision Case Study - Ford Motor Company
Innovation Vision Case Study - Hewlett-Packard
Innovation Vision Case Study - Apple Computer
Innovation Vision Case Study - Nintendo
Innovation Vision Case Study - Walmart versus Amazon
Innovation Vision Case Study - Intel versus AMD, Qualcomm and NVIDIA
Bringing It All Together
Chapter 2 Peering in the Dark: Strategy Blockages
Overview
Strategy Must Be Based in Reality
Two Sources of Innovation, One Innovation Strategy
Time as a Component of Innovation Strategy
Innovation Strategy Case Study - The Whirlpool Example
Innovation Case Study - Open Innovation at Procter & Gamble
Not Just for Corporations
Innovation Maturity
Incremental versus Disruptive Innovation
Innovation Portfolios
Open Innovation
Bringing It All Together
Chapter 3 Setting a Course Blindfolded: Goal Blockages
Overview
The Purpose of Innovation Goals
The Infl uence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals
Setting Your Innovation Goals
Bringing It All Together
PART II The Innovation Engine
Chapter 4 What Are They Really Thinking?: Insight Blockages
Overview
Four Lenses of Innovation
Broadcasting the Voice of the Customer
Trend Spotting, Behaviors and Needs
Insights and Execution
Insights Case Study - Apple iPhone
Insights Case Study - Apple iPad
Are You Innovating for the Past or the Future?
Bringing It All Together
Chapter 5 Shining a Light on the Customer Problem: Idea Generation Blockages. Overview
Generating Ideas
Idea Quantity
Idea Quality
Better Brainstorming
The Idea Generation S-Curve
The Nine Innovation Roles
Bringing It All Together
Chapter 6 Picking a Winner Without Looking: Idea Evaluation Blockages
Overview
You Get What You Measure
Separate But Equal
Idea Evaluation Checklist
Idea Challenges
Parallel Idea Evaluation in a Serial World
Saying No in the Right Way
The Importance of "Not Now"
Bringing It All Together
Chapter 7 Going to Market Blind: Idea Commercialization Blockages
Overview
Useful or Valuable
Slow Innovation
Slow Innovation Case Study - The iPod
Slow Innovation Case Study - The VCR
Slow Innovation Case Study - The Internet
Slow Innovation Case Study - Southwest Airlines
Slow Innovation - Conclusion
Idea Commercialization Stories - Apple Designs a "No!"
Lessons Learned
Bringing It All Together
Part III The Organization
Chapter 8 Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages
Overview
What Are You Afraid Of?
The Impact of Culture
Organizational Hierarchy of Needs
Breaking Out of the Mold
Choose Your Own Hours - A Case Study in Flexibility
Bringing It All Together
Chapter 9 Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages
Overview
Some Secrets of Continuous Innovation Are Nothing New
Should They Call Them Silos or Bunkers?
Get Your Hands Off My Bonus
A Case Study in Breaking Down Information and Structural Barriers Cisco
Another Case Study - GE and Reverse Innovation
Bringing It All Together
Chapter 10 Keeping the Lights On: Sustainability Blockages
Overview
Who Innovates?
Innovating in a Crisis
Innovation Is Not a Project
If You Want Systemic Innovation, You Need Systems to Manage It
Innovation versus Flexibility
Managing Innovation Is About Managing Change - A Case Study
Purpose and Passion
Blogging Innovation as a Case Study in Passion
Passion versus Obsession
Innovation Is Social
Bringing It All Together
Epilogue
Appendix A Customer Exploration
Appendix B Visual Frameworks for Guiding Your Innovation Efforts
Appendix C The Innovation Baker's Dozen
Bibliography
About the Author
Index