Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication

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Material type: Text

TextPublication details: San Francisco Jossey-Bass Publishers 2006Description: 247pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.2 WEI (Browse shelf(Opens below))	Available		M0023542

Total holds: 0

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Previous	659.2 TRE Public Relations Writing	659.2 VAN Essentials of Corporate Communication: Implementing practices for effective reputation management	659.2 WAT Evaluating Public Relations: A Best Practice Guide to Public Relations Planning Research and Evaluation	659.2 WEI Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication	659.2 WHI Strategic Communications Management: Making Public Relations Work	659.2 WIN Effective PR Management: A Guide to Corporate Survival	659.20284 DEL Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement and Key Relationships	Next

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