The Unpublished David Ogilvy: His Secrets of Management, Creativity and Success from Private Papers and Public Fulminations

Contributor(s):

Raphaelson, Joel [Editor]

Material type: Text

TextPublication details: New Delhi Rupa & Co. 1995Description: 178pDDC classification:

650.1 OGI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	650.1 OGI (Browse shelf(Opens below))	Available		M02329

Total holds: 0

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Previous	650.1 NEW The New Age Entrepreneurs	650.1 OBO At Any Cost: Jack Welch, General Electric and the Pursuit of Profit	650.1 OGI An Autobiography	650.1 OGI The Unpublished David Ogilvy: His Secrets of Management, Creativity and Success from Private Papers and Public Fulminations	650.1 ORF Copy This!: Lessons from a Hyperactive Dyslexic Who Turned a Bright Idea into One of America's Best Companies	650.1 ORT In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart is Devouring America	650.1 OVE Overcoming Obstacles	Next

Contents:
1. Early Years
2. Notes, Memos and Letters
3. Lists
4. Speeches and Papers
5. “Principles of Management” and “Corporate Culture”
6. “Leadership: The Forgotten Factor in Management”
7. David Ogilvy at 75 – an Interview at his Home in France

Chronology of David Mackenzie Ogilvy

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